Marketing misconceptions
Although everyone claims to have a hazy idea of what marketing means, most of their assertions are false:
- We aren’t all door-to-door salespeople or cold callers. Yes, there are those in the industry who still make a living this way, but they’re not the majority. Today, marketing is all about the inbound methodology – pulling consumers towards a product or service rather than pushing it upon them.
- Marketing and advertising aren’t the same thing. While marketing can involve paid advertising campaigns such as PPC, we spend more time writing great content, shouting about it on social media and coming up with fresh ways to supply your customers with the information they need to make an informed purchase.
- Marketing isn’t a waste of time or money. You have to be a real cynic to believe marketing has no place in business. Those who fail to see ROI in their marketing campaigns simply aren’t going about things in the right way. Marketing takes dedication and direction and we ensure your business has bucketfuls of both.